Choose the right color for your design [2]


Now you’ve learned why many establishments in this field choose to have their logos, brands, napkins, and interiors colored in red. If it might pass as a coincidence to other people, you certainly know that it is anything but a coincidence.

So, how can I choose which colors to use in a graphic project?

To start with we can refer to the very interesting color analysis done by Amanda Vlahakis, who details the various meanings attached to a certain range of colors, as well as explaining how color is perceived subjectively, depending on an individual’s surroundings, cultural setting and one’s own status as an individual within that society.
You want an example? In many cultures, white is a color associated with love, marriage and purity. In China however, this color symbolizes death. As you can see from this example, it is easy to evoke a whole range of emotions with the same color.

Having said this, the following colors reflect an underlying set of values that span across and include many of the world’s cultures.

  • Red: Red is the color that is perceived in the shortest timeframe by the naked eye, even though current research shows how the young and elderly might find it difficult to perceive. Red represents energy, speed, danger, excitement, strenght, and sex.
  • Blue: Blue is the favorite color of Europeans, especially for members of the male gender. Blue represents security, responsibility, and trust.
  • Yellow: Warm and stimulating like the sun, yellow is tied to positive feelings and happiness; it is loved by the young. It can also be associated with betrayal and jealousy.
  • Orange: Orange is a warm and energetic color, and used in the proper context it is the perfect color to entice a consumer to buy something.
  • Green: Green is a fresh color tied to nature, brightness, and hope. For some people it is associated with disease and superstition.
  • Purple: This color is frequently associated with religion, but it is also considered an elegant, regal color. Unconsciously, purple is associated with spirituality and dignity.
  • Pink: Soft and delicate, it is used to symbolize love and sweetness. Be careful though: an excessive use of this color can make a website look very infantile.
  • White: Purity, cleanliness. As it was stated before, white is associated with death in Asia.
  • Black: It can be sophisticated, elegant, or mysterious, but it can also symbolize death and the occult. However, if it is used properly (such as in high-end luxury items) combined with the gold color, it can create a very exclusive and chic atmosphere.
  • Gold and Silver: These two colors are prestigious and regal. They tend to be associated withexpensive items.

Before experimenting any further, it is best to consider any unconscious or hidden associations of these colors and what they might mean to our target audience.

Which are the right colors?

Put simply, there’s only one answer: there are no right colors, as there are no wrong colors as well.What one finds is colors which fit well a certain project, depending on the unique characteristics of the project.
To find a set of good-matching colors, we can refer to a set of wonderful tools (such as the Color scheme designer , which allows a user to check the various monochromatic, analogous, and complementary color arrangements)  but most importantly, one must trust one’s instinct and good taste.
Just to be clear, in our sample nursery website we can opt for pastel or glowing colors such as yellow and orange. While for a restaurant, especially a trendy upscale one, we must use softer colors.

Keep in mind that colors and the chromatic arrangements derived from them are one of the most important factors that a visitor is impressed with upon his or her first visit to a website. So, if you don’t want potential visitors from fleeing away from your website, it will be best to avoid certain color arrangements .

Keep in mind that a good color choice (combined with a great chromatic arrangement) can either make or break a graphic project.

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source : yourinspirationweb

Categories: trick-n-tips